20th July 1969: Neil Armstrong becomes the first person to walk on the Moon. We all recognize this to be one of mankind's greatest achievements. Yet what did it take to make John F. Kennedy's dream a reality? In this remarkable book, Professor Richard Wiseman presents a pioneering study of the mindset that took humanity to the Moon, and shows how you can harness and use it to achieve the extraordinary in your everyday life. Combining personal interviews, mission archives and cutting-edge psychology, Wiseman embarks on the ultimate voyage through inner space. Along the way he identifies eight key principles that make up the Apollo Mindset, including how pessimism is crucial to success, and how fear and tragedy can be transformed into hope and optimism. You will discover a series of practical techniques that you can use to incorporate these winning principles into both your professional and personal life. Whether you want to start a business venture, change careers, find your perfect partner, raise a loving family, get promoted, gain a new qualification, escape the rat race, or pursue a lifelong passion, these techniques will help you to reach your own Moon.
About the Author
Richard Wiseman holds Britain’s only Professorship in the Public Understanding of Psychology at the University of Hertfordshire. His research has been published in leading academic journals, with one Scientific American columnist labelling him ‘….the most interesting and innovative experimental psychologist in the world today’.
He has written several best-selling popular psychology books that have been translated into over 30 languages, including The Luck Factor, Quirkology, and 59 Seconds. Richard’s YouTube channel has received over 150 million views, and has created more viral videos than anyone else in the UK. He has given keynote addresses to The Royal Society, The Swiss Economic Forum, Google and Amazon.
Finally, Richard was listed in the Independent On Sunday’s top 100 people who make Britain a better place to live, and has acted as a creative consultant to Derren Brown, The MythBusters, and Heston Blumenthal.
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