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Rethinking Competitive advantage: New Rules For the Digital age
[Paperback - 2021]
ram charan
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Category: Business
Sub-category: Management
Publisher: Random House Business Books Uk | ISBN: 9781847943477 | Pages: 224
Shipping Weight: .280 | Dimensions: null

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Description

"In this accessible guide, Ram Charan reveals that the tech giants have radically rewritten the rules of business. If you want to be competitive, you need to learn to play a new game. Drawing on behind-the-scenes stories from the likes of Netflix, Amazon and Alibaba, Charan sketches out a map of today's business landscape. He shows that the biggest companies succeed because they adhere to a simple rule: pick a single customer experience, then build a platform that transforms it from start to finish. It's a principle that has already revolutionised how the world watches movies (Netflix), goes shopping (Amazon) and browses the internet (Google). But this approach needn't be the preserve of Silicon Valley. By studying the tech giants' methods, Charan has uncovered the eight principles that any company can use to tap into their ecosystems: from homing in obsessively on individual customers' experiences, to using big data to inform every decision, to forging an ambitious culture among employees. And he offers a practical toolbox for implementing these lessons in your business, starting today. Whether you're a C-suite executive or a fledgling entrepreneur, your company can beat the competition in the era of big tech. This book will show you how"--Publisher's description.

About the Author

One of the world s most renowned management consultants and authors. Fast Company

Widely acclaimed as one of our greatest business strategists, Ram Charan is the author of over a dozen books, including the perennial bestseller Execution. Formerly an award-winning professor at Harvard Business School, he has advised the CEOs of some of the world s most successful companies - including Coca-Cola, Bank of America, Tata, 3M, GE and Verizon.

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