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Thank You For arguing: What Cicero, Shakespeare and the Simpsons Can Teach Us about the art Of Persuasion
[Paperback - 2020]
jay heinrichs
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Category: Linguistics
Sub-category: Linguistics
Publisher: Penguin Uk | ISBN: 9780141994079 | Pages: 480
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Description

THE NEW YORK TIMES BESTSELLER Your ultimate guide to the art of winning arguments, in a brand new edition Everyone is always trying to persuade us of something- politicians, advertising, the media, and most definitely our families. Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. With all the wisdom of the ages, from classical oratory to contemporary politics and pop-culture, Thank You For Arguing shows you how to win more than your fair share of arguments, as well as- >How to shine at work, avoid speeding tickets, and outwit argumentative partners >Cicero's secrets to moving an audience, Donald Trump's savvy speechmaking, the art of giving a TED talk >Tactics like Setting Your Goals, Making Them Like You, Gaining the High Ground >Defuse an angry accuser and benefit from your own mistakes >The art of rhetoric, from eloquence and friendship to wit and irrefutable logic Written by one of today's most popular online language experts, Thank You For Arguing is brimming with time-tested rhetorical tips and persuasion techniques that will change your life. And that's not hyperbole.

About the Author

Jay Heinrichs is the author of the New York Times bestseller,Thank You for Arguing, published in four editions and 14 languages. The leading modern work on rhetoric, it has been taught in more than 3,000 college rhetoric classes and countless AP English Language & Composition classes.Jay maintains the popular rhetoric and language websitesArgueLab.comand websitesFigarospeech.com.In addition, he holds frequent Skype-ins with classes that use his book.When he’s not spreading the gospel of rhetoric, Jay conducts content strategies and persuasion workshops for clients as varied as the Wharton School of Business and NASA. Middlebury College named him a Professor of the Practice of Rhetoric and Oratory. Bloomberg BusinessWeek magazine did a not altogether flattering portrait of him titledJay Heinrichs’s Powers of Persuasion.