Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

The Case against Reality: How Evolution Hid the Truth From Our Eyes
[Paperback - 2020]
donald d. hoffman
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £10.99
Our Price: Rs.1495 Rs.1345
Standard Discount: 10%
You Save: Rs.150
Category: Science
Sub-category: Popular Science
Publisher: Penguin Uk | ISBN: 9780141983417 | Pages: 272
Shipping Weight: | Dimensions:
Notify

Description

Do we see the world as it truly is? Cognitive scientist Donald Hoffman says no: our visual perceptions are not a window on reality, but are interfaces constructed by natural selection. Using thirty years of his own research, as well as others' work in evolutionary biology, game theory, neuroscience, computer science, information theory, and philosophy, Hoffman proves that evolution has shaped our perceptions into illusions. The sensory simplifications that once maximized our performance and reproductive fitness are now impressions that can be manipulated by marketing and design. The world is nothing like what we see through our eyes, and "The Case Against Reality" explains why.

About the Author

Donald Hoffman is professor of cognitive science at the University of California, Irvine. His writing has appeared in Scientific American and Edge, and his work has been featured in the Atlantic, Wired, and Quanta. He resides in Irvine, California.

Bestsellers in Science

View All
A Brief History Of Time
[Paperback - 1989]
stephen hawking
In Stock
List Price: £8.99
Our Price: Rs.1895 Rs.1705
Standard Discount: 10%
You Save: Rs.190
I Contain Multitudes: The Microbes Within Us And A Grander View Of Life
[Paperback - 2017]
ed yong
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £12.99
Our Price: Rs.2795 Rs.2515
Standard Discount: 10%
You Save: Rs.280
Guns, Germs And Steel: A Short History Of Everybody For The Last 13,000 Years (Winner Of The Pulitzer Prize For Non Fiction 1998)
[Paperback - 2005]
jared diamond
In Stock
List Price: £12.99
Our Price: Rs.2995 Rs.2695
Standard Discount: 10%
You Save: Rs.300
A Short History Of Nearly Everything: A Journey Through Space And Time
[Paperback - 2016]
bill bryson
In Stock
List Price: £10.99
Our Price: Rs.2645 Rs.2380
Standard Discount: 10%
You Save: Rs.265
The God Equation: The Quest For A Theory Of Everything
[Paperback - 2022]
michio kaku
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £9.99
Our Price: Rs.2245 Rs.2020
Standard Discount: 10%
You Save: Rs.225
Six Easy Pieces: Essentials Of Physics Explained By Its Most Brilliant Teacher
[Paperback - 2016]
richard p. feynman
In Stock
List Price: $16.99
Our Price: Rs.3895 Rs.3505
Standard Discount: 10%
You Save: Rs.390
The God Delusion (10th Anniversary Edition)
[Paperback - 2016]
richard dawkins
In Stock
List Price: £10.99
Our Price: Rs.2575 Rs.2317
Standard Discount: 10%
You Save: Rs.258
The Order Of Time
[Paperback - 2019]
carlo rovelli
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £10.99
Our Price: Rs.2295 Rs.2065
Standard Discount: 10%
You Save: Rs.230
Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge And The Teachings Of Plants
[Paperback - 2020]
robin wall kimmerer
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £10.99
Our Price: Rs.2545 Rs.2290
Standard Discount: 10%
You Save: Rs.255
The Structure Of Scientific Revolutions: 50th Anniversary Edition
[Paperback - 2012]
thomas s. kuhn
In Stock
List Price: $18
Our Price: Rs.4745 Rs.4270
Standard Discount: 10%
You Save: Rs.475
Surely You're Joking Mr Feynman: Adventures Of A Curious Character
[Paperback - 2022]
richard p. feynman
On Demand
Availability in 2-4 weeks on receipt of order
List Price: £10.99
Our Price: Rs.2545 Rs.2163
Standard Discount: 15%
You Save: Rs.382