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Permission Marketing: the Marketing Classic For the Internet age
[Paperback - 2007]
seth godin
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Category: Business
Sub-category: Business Self Help
Additional Category: Sales & Marketing
Publisher: Pocket Books Uk | ISBN: 9781416526667 | Pages: 228
Shipping Weight: .186 | Dimensions: 0
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Description

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

About the Author

THE CARBON ALMANAC NETWORK is a team of over 300 researchers, writers, artists, and chart specialists located in 40 countries, ranging in age from students to seniors. In this unprecedented collaboration, a network of concerned citizens volunteered to work together to kickstart conversations about the most important issue of our time - climate change. Their teamwork models the collaboration that they hope to see in the world: community-based efforts to save our planet that anyone can - and should - be a part of, regardless of political affiliation, age, profession, or geographic location.

Seth Godin has walked this walk. He s started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

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