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[Paperback - 2005]
seth godin
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Category: Business
Sub-category: Business Self Help
Publisher: Penguin Uk | ISBN: 9780141019710 | Pages: 239
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Description

In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He s an entrepreneur, the founder of several successful businesses, and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.

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