Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

Free Prize Inside
[Paperback - 2005]
seth godin
On Demand
Availability in 2-4 weeks on receipt of order
List Price: £15.99
Our Price: Rs.2495 Rs.2121
Standard Discount: 15%
You Save: Rs.374
Category: Business
Sub-category: Business Self Help
Publisher: Penguin Uk | ISBN: 9780141019710 | Pages: 239
Shipping Weight: | Dimensions:

Description

In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He s an entrepreneur, the founder of several successful businesses, and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.

Also by the Same Author

View All
Tribes: We Need You To Lead Us
[Paperback - 2013]
seth godin
In Stock
List Price: £12.99
Our Price: Rs.2695 Rs.2425
Standard Discount: 10%
You Save: Rs.270
Meatball Sundae: How New Marketing Is Transforming The Business World (and How To Thrive In It)
[Paperback - 2010]
seth godin
In Stock
List Price: £8.99
Our Price: Rs.2045 Rs.1840
Standard Discount: 10%
You Save: Rs.205
The Dip: The Extraordinary Benefits Of Knowing When To Quit (and When To Stick)
[Paperback - 2013]
seth godin
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £9.99
Our Price: Rs.2145 Rs.1930
Standard Discount: 10%
You Save: Rs.215
Purple Cow: Transform Your Business By Being Remarkable
[Paperback - 2005]
seth godin
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £10.99
Our Price: Rs.2245 Rs.2020
Standard Discount: 10%
You Save: Rs.225
Permission Marketing: The Marketing Classic For The Internet Age
[Paperback - 2007]
seth godin
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £9.99
Our Price: Rs.2495 Rs.2245
Standard Discount: 10%
You Save: Rs.250
Linchpin: Are You Indispensable? How To Drive Your Career And Create A Remarkable Future
[Paperback - 2018]
seth godin
In Stock
List Price: £9.99
Our Price: Rs.2195 Rs.1975
Standard Discount: 10%
You Save: Rs.220
This Is Marketing: You Can't Be Seen Until You Learn To See
[Paperback - 2018]
seth godin
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £16.99
Our Price: Rs.3745 Rs.3370
Standard Discount: 10%
You Save: Rs.375
The Practice: Shipping Creative Work
[Paperback - 2020]
seth godin
In Stock
List Price: £14.99
Our Price: Rs.3245 Rs.2920
Standard Discount: 10%
You Save: Rs.325
The Carbon Almanac: It's Not Too Late
[Paperback - 2022]
seth godin
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £14.99
Our Price: Rs.3395 Rs.3055
Standard Discount: 10%
You Save: Rs.340
The Song Of Significance
[Paperback - 2023]
seth godin
In Stock
List Price: £16.99
Our Price: Rs.3495 Rs.3145
Standard Discount: 10%
You Save: Rs.350
Small Is The New Big
[Paperback - 2007]
seth godin
On Demand
Availability in 2-4 weeks on receipt of order
List Price: £15.99
Our Price: Rs.2545 Rs.2163
Standard Discount: 15%
You Save: Rs.382
The Icarus Deception
[Paperback - 2012]
seth godin
On Demand
Availability in 2-4 weeks on receipt of order
List Price: £16.99
Our Price: Rs.3245 Rs.2758
Standard Discount: 15%
You Save: Rs.487

Bestsellers in Business

View All
Who Moved My Cheese? An Amazing Way To Deal With Change In Your Work And In Your Life
[Paperback - 1999]
dr spencer johnson
In Stock
List Price: £8.99
Our Price: Rs.1295 Rs.1165
Standard Discount: 10%
You Save: Rs.130
Principles: Life And Work
[Hardback - 2017]
ray dalio
In Stock
List Price: £30
Our Price: Rs.7795 Rs.7015
Standard Discount: 10%
You Save: Rs.780
Tools Of Titans: The Tactics, Routines And Habits Of Billionaires, Icons And World-Class Performers
[Paperback - 2016]
timothy ferriss
In Stock
List Price: £25
Our Price: Rs.4095 Rs.3685
Standard Discount: 10%
You Save: Rs.410
Linchpin: Are You Indispensable? How To Drive Your Career And Create A Remarkable Future
[Paperback - 2018]
seth godin
In Stock
List Price: £9.99
Our Price: Rs.2195 Rs.1975
Standard Discount: 10%
You Save: Rs.220
Atomic Habits: An Easy And Proven Way To Build Good Habits And Break Bad Ones
[Paperback - 2018]
james clear
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £17.99
Our Price: Rs.3895 Rs.3505
Standard Discount: 10%
You Save: Rs.390
The Laws Of Human Nature
[Paperback - 2019]
robert greene
In Stock
List Price: $25
Our Price: Rs.4995 Rs.4495
Standard Discount: 10%
You Save: Rs.500
The Wealth Of Nations
[Paperback - 2003]
adam smith
Out of Stock
Availability in 4-6 weeks on receipt of order
List Price: $9.99
Our Price: Rs.2445 Rs.2200
Standard Discount: 10%
You Save: Rs.245
Freakonomics: A Rogue Economist Explores The Hidden Side Of Everything
[Paperback - 2009]
steven d. levitt
In Stock
List Price: £5.99
Our Price: Rs.1395 Rs.1255
Standard Discount: 10%
You Save: Rs.140
Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That The Poor And Middle Class Do Not!
[Paperback - 2017]
robert t. kiyosaki
In Stock
List Price: $8.99
Our Price: Rs.2295 Rs.2065
Standard Discount: 10%
You Save: Rs.230
Chip War: The Fight For The World's Most Critical Technology
[Paperback - 2022]
chris miller
On Demand
Availability in 2-4 weeks on receipt of order
List Price: £14.99
Our Price: Rs.4195 Rs.3566
Standard Discount: 15%
You Save: Rs.629
The World For Sale: Money, Power And The Traders Who Barter The Earth's Resources
[Paperback - 2022]
javier blas
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £10.99
Our Price: Rs.2545 Rs.2290
Standard Discount: 10%
You Save: Rs.255
How Big Things Get Done: The Surprising Factors Behind Every Successful Project, From Home Renovations To Space Exploration
[Paperback - 2023]
bent flyvbjerg
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £16.99
Our Price: Rs.3845 Rs.3460
Standard Discount: 10%
You Save: Rs.385