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inside apple: the secrets behind the past and future success of steve jobs's iconic brand
[Paperback - 2012]
adam lashinsky
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Category: Business
Publisher: John Murray Uk | ISBN: 9781848547247 | Pages: 223
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Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal.

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