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Hooked: How To Build Habit-Forming Products
[Hardback - 2014]
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Category: Business
Sub-category: Business Self Help
Publisher: Portfolio Uk | ISBN: 9780241184837 | Pages: 0
Shipping Weight: .335 | Dimensions: 0

This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.

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