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Traction: How any Startup Can achieve Explosive Customer Growth
[Paperback - 2015]
gabriel weinberg
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List Price: £16.99
Our Price: Rs.3595 Rs.3235
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Category: Business
Sub-category: Business Self Help
Publisher: Portfolio Uk | ISBN: 9780241242537 | Pages: 0
Shipping Weight: .316 | Dimensions: 0

Description

InTraction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author ofThe Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.Tractionwill teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples inTractionwill help you create and sustain the growth your business desperately needs.'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author ofLinchpin

About the Author

Gabriel Weinberg is the founder and CEO of the multi-billion dollar internet privacy company, DuckDuckGo. He contributes to a number of publications including Medium and is the co-author of Traction. Lauren McCann is a statistician and researcher. She spent nearly a decade in the pharmaceutical industry, where she designed and analyzed clinical trials and published numerous articles in medical journals, such as the New England Journal of Medicine. She holds a Ph.D. in Operations Research and a B.S. in mathematics, both from MIT.

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