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Made To Stick: Why Some Ideas Take Hold and Others Come Unstuck
[Paperback - 2008]
dan heath
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Category: Self Help
Sub-category: Self Improvement
Additional Category: Psychology
Publisher: Arrow Uk | ISBN: 9780099505693 | Pages: 323
Shipping Weight: .235 | Dimensions: 0

Description

Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.

About the Author

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.

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