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Innovation and Entrepreneurship: Practice and Principles
[Paperback - 1993]
peter f. drucker
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Category: Business
Sub-category: Management
Publisher: Harper Usa | ISBN: 9780060851132 | Pages: 0
Shipping Weight: .227 | Dimensions: 0
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Description

Peter Drucker's classic book on innovation and entrepreneurship This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.

About the Author

Alfred P. Sloan Jr. (1875-1966) was an innovative leader of General Motors during the early twentieth century and served as the company s CEO and president. He oversaw such automotive advancements as four-wheel brakes and ethyl gasoline. In 1963 he wrote My Years with General Motors, a memoir about his experience at the helm of automotive company.

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