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We are all Weird: the Rise Of Tribes and the End Of Normal
[Paperback - 2015]
seth godin
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Category: Business
Sub-category: Business Self Help
Publisher: Portfolio Uk | ISBN: 9780241209011 | Pages: 0
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Description

For generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want. In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He s an entrepreneur, the founder of several successful businesses, and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.

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