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advertising concept and copy (3rd edition)
[Paperback - 2013]
george felton
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Category: Art
Sub-category: Graphic Arts
Publisher: W. W. Norton & Company | ISBN: 9780393733860 | Pages: 0
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Description

'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.

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