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Purple Cow: Transform Your Business By Being Remarkable
[Paperback - 2005]
seth godin
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Category: Business
Sub-category: Business Self Help
Publisher: Penguin Uk | ISBN: 9780141016405 | Pages: 144
Shipping Weight: .115 | Dimensions: 0
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Description

This is a book about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place.

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He s an entrepreneur, the founder of several successful businesses, and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.

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