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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
[Paperback - 2014]
howard schultz
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Category: Business
Sub-category: Business Self Help
Publisher: Hachette Books Usa | ISBN: 9780786883561 | Pages: 0
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Description

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle’s waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that “has changed everything . . . from our tastes to our language to the face of Main Street.” (Fortune)

About the Author

Schultz is an author and businessman. He was born on July 19th of 1953. He is mostly known for owning Starbucks; he is also the CEO and chairman of that company.He graduated Northern Michigan University with a bachelor's degree in Communication.Schultz authored the bookPour Your Heart Into It How Starbucks Built a Company One Cup at a TimewithDori Jones Yang in 1997. His second bookOnward How Starbucks Fought for Its Life Without Losing Its SoulwithJoanne Gordon, was published in 2011.

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