Risk-taking is essential for innovation, fun, and the courage to face the uncertainties in life. Yet for many important decisions, we're often presented with statistics and probabilities that we don't really understand and we inevitably rely on experts in the relevant fields. But what if they don't quite understand the way the information is presented either? This entertaining book shows us how to recognize when we don't have all the information and know what to do about it. Gerd Gigerenzer looks at examples from every aspect of life to identify the reasons for our collective misunderstanding of the risks we face. He shows how we can all use simple rules to avoid being manipulated into unrealistic fears or hopes, to make better-informed decisions, and to learn to understand risk and uncertainty in our own lives.
About the Author
Gerd Gigerenzer is Director of the Harding Centre for Risk Literacy at the University of Potsdam and partner of Simply Rational: The Institute for Decisions. He is former Director of the Centre for Adaptive Behaviour and Cognition at the Max Planck Institute for Human Development and a former Professor of Psychology at the University of Chicago. He is the author of several books on heuristics and decision-making, including Risk Savvy and Reckoning with Risk.
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