The Formula: The Science Behind Why People Succeed Or Fail

Description

In this pioneering examination of the scientific principles behind success, a leading researcher reveals the surprising ways in which we can turn achievement into success. Too often, accomplishment does not equate to success. We did the work but didn't get the promotion; we played hard but weren't recognized; we had the idea but didn't get the credit. We've always been told that talent and a strong work ethic are the key to getting ahead, but in today's world these efforts rarely translate into tangible results. Recognizing this disconnect, László Barabási, one of the world's leading experts on the science of networks, uncovers what success really is: a collective phenomenon based on the thoughts and praise of those around you. In The Formula, Barabási highlights the vital importance of community respect and appreciation when connecting performance to recognition - the elusive link between performance and success. By leveraging the power of big data and historic case studies, Barabási reveals the unspoken rules behind who truly gets ahead and why, and outlines the twelve laws that govern this phenomenon and how we can use them to our own advantage. Unveiling the scientific principles that drive success, this trailblazing book offers a new understanding of the very foundation of how people excel in today's society.

About the Author

Albert-László Barabási is the Robert Gray Dodge Professor of Network Science and a Distinguished University Professor at Northeastern University, where he directs the Center for Complex Network Research and holds appointments in the Department of Medicine at Harvard Medical School and the Central European University in Budapest.

A native of Transylvania, Romania, he received his Masters in Theoretical Physics at the Eötvös University in Budapest, Hungary and Ph.D. at Boston University. His previous work includes Bursts: The Hidden Pattern Behind Everything We Do (Dutton, 2010), which is available in five languages, and Linked: The New Science of Networks (Perseus, 2002), which is available in fifteen languages.

Barbási is the author of Network Science (Cambridge, 2016) and the co-editor of The Structure and Dynamics of Networks (Princeton, 2005). His work has led to many breakthroughs, including the discovery of scale-free networks in 1999, which continues to make him one of the most cited scientists today.