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The Winner-Take-all Society: Why the Few at the Top Get So Much More Than the Rest Of Us
[Paperback - 2010]
robert h. frank
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Category: Business
Sub-category: Business Self Help
Publisher: Virgin Uk | ISBN: 9780753522264 | Pages: 0
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Description

Why does the top one per cent of the population capture such a disproportionate amount of the wealth? Why do top athletes win dozens of sponsorship deals, yet competitors who finish just moments behind struggle to attract a single deal? Why does one product become a runaway success, while others flounder and fail? The answer is the rise of winner-take-all markets, in which small differences in performance lead to huge differences in reward.
More relevant today than ever before, this fascinating book shows how in business, as in sport, thousands are competing for only a handful of top prizes. As Robert Frank and Philip J Cook reveal, this relentless emphasis on coming out on top has shaped our society and how we define success in troubling ways, creating growing income inequality and an enormous misallocation of talent, as more and more gifted people seek the big bucks and limelight of lucrative yet non-essential careers while vital professions scramble to attract staff. But there are measures we can take to create a more equitable and more prosperous future, and The Winner-Take-All Society shows the way.

About the Author

Robert H. Frank is the author of TheSunday Times bestseller The Economic Naturalist and The Return of The Economic Naturalist. He is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University s Johnson Graduate School of Management and is a regular economics columnist in The New York Times.
Philip Cook is the ITT/Terry Sanford Professor of Public Policy at Duke University, and author of Paying the Tab (Princeton University Press, 2007).



Robert H Frank is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University s Johnson Graduate School of Management. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank s many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. He is based in Ithaca, New York and is available for interview and to write pieces.

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