This title presents the true story behind the rise of the world's largest technology company: Apple. The author shares the inside story of how Apple came to be, from the formation of the company's philosophies and user-friendly ethos, to the iPod moment and global domination.
About the Author
Luke Dormehl is a journalist and author, with a background working in documentary film. His writing has appeared in Wired, Digital Trends, The Guardian, Fast Company, Empire, Cult of Mac, Politico, The Huffington Post, and Techmeme.He is the author of Thinking Machines, The Formula: How Algorithms Solve All Our Problems (And Create More), The Apple Revolution: Steve Jobs, The Counterculture, and How the Crazy Ones Took Over the World, and A Journey Through Documentary Film.
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