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Buyology: How Everything We Believe about Why We Buy Is Wrong
[Paperback - 2009]
martin lindstrom
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Category: Business
Publisher: Random House Business Books Uk | ISBN: 9781847940131 | Pages: 272
Shipping Weight: .195 | Dimensions: null

Description

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.

About the Author

MARTIN LINDSTROM was voted by Time Magazine as one of the world s most influential people of 2009 for this work on neuromarketing. As one of the world s most respected marketing gurus with a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald s Corporation, Procter && Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.

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