Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

The Four: the Hidden Dna Of amazon, apple, Facebook and Google
[Paperback - 2018]
scott galloway
On Demand
Availability in 2-4 weeks on receipt of order
List Price: £10.99
Our Price: Rs.2395 Rs.2036
Standard Discount: 15%
You Save: Rs.359
Category: Business
Publisher: Corgi Uk | ISBN: 9780552173438 | Pages: 336
Shipping Weight: .230 | Dimensions: 0

More Buying Options

Paperback Rs.1271

Description

THE NEW YORK TIMES BESTSELLER For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

About the Author

Scott Galloway is Professor of Marketing at NYU s Stern School of Business and a serial entrepreneur. He has founded nine companies, including Prophet, Red Envelope and L2. He is the bestselling author of The Four and The Algebra of Happiness and has served on the boards of directors of The New York Times Company, Urban Outfitters and UC Berkeley s Haas School of Business. His Prof G and Pivot podcasts, No Mercy/No Malice blog, and Prof G YouTube channel reach millions. In 2020, Adweek named Pivot Business Podcast of the Year. In 2019, Scott founded Section4, an online education platform for working professionals where he teaches business strategy:

Also by the Same Author

View All
Post Corona: From Crisis To Opportunity
[Paperback - 2021]
scott galloway
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £9.99
Our Price: Rs.1395 Rs.1255
Standard Discount: 10%
You Save: Rs.140
Adrift: 100 Charts That Reveal Why America Is On The Brink Of Change
[Paperback - 2022]
scott galloway
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £14.99
Our Price: Rs.2395 Rs.2155
Standard Discount: 10%
You Save: Rs.240
The Algebra Of Wealth: A Simple Formula For Success
[Paperback - 2024]
scott galloway
In Stock
List Price: £16.99
Our Price: Rs.3695 Rs.3325
Standard Discount: 10%
You Save: Rs.370
The Algebra Of Happiness:the Pursuit Of Success, Love And What It All Means
[Hardback - 2019]
scott galloway
On Demand
Availability in 2-4 weeks on receipt of order
List Price: £16.99
Our Price: Rs.3195 Rs.2716
Standard Discount: 15%
You Save: Rs.479

Bestsellers in Business

View All
Who Moved My Cheese? An Amazing Way To Deal With Change In Your Work And In Your Life
[Paperback - 1999]
dr spencer johnson
In Stock
List Price: £8.99
Our Price: Rs.1295 Rs.1165
Standard Discount: 10%
You Save: Rs.130
Principles: Life And Work
[Hardback - 2017]
ray dalio
In Stock
List Price: £30
Our Price: Rs.7795 Rs.7015
Standard Discount: 10%
You Save: Rs.780
Tools Of Titans: The Tactics, Routines And Habits Of Billionaires, Icons And World-Class Performers
[Paperback - 2016]
timothy ferriss
In Stock
List Price: £25
Our Price: Rs.4095 Rs.3685
Standard Discount: 10%
You Save: Rs.410
Linchpin: Are You Indispensable? How To Drive Your Career And Create A Remarkable Future
[Paperback - 2018]
seth godin
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £9.99
Our Price: Rs.2195 Rs.1975
Standard Discount: 10%
You Save: Rs.220
Atomic Habits: An Easy And Proven Way To Build Good Habits And Break Bad Ones
[Paperback - 2018]
james clear
In Stock
List Price: £17.99
Our Price: Rs.3895 Rs.3505
Standard Discount: 10%
You Save: Rs.390
The Laws Of Human Nature
[Paperback - 2019]
robert greene
In Stock
List Price: $25
Our Price: Rs.4995 Rs.4495
Standard Discount: 10%
You Save: Rs.500
The Wealth Of Nations
[Paperback - 2003]
adam smith
Out of Stock
Availability in 4-6 weeks on receipt of order
List Price: $9.99
Our Price: Rs.2445 Rs.2200
Standard Discount: 10%
You Save: Rs.245
Freakonomics: A Rogue Economist Explores The Hidden Side Of Everything
[Paperback - 2009]
steven d. levitt
In Stock
List Price: £5.99
Our Price: Rs.1395 Rs.1255
Standard Discount: 10%
You Save: Rs.140
Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That The Poor And Middle Class Do Not!
[Paperback - 2017]
robert t. kiyosaki
In Stock
List Price: $8.99
Our Price: Rs.2295 Rs.2065
Standard Discount: 10%
You Save: Rs.230
Chip War: The Fight For The World's Most Critical Technology
[Paperback - 2022]
chris miller
On Demand
Availability in 2-4 weeks on receipt of order
List Price: £14.99
Our Price: Rs.4195 Rs.3566
Standard Discount: 15%
You Save: Rs.629
The World For Sale: Money, Power And The Traders Who Barter The Earth's Resources
[Paperback - 2022]
javier blas
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £10.99
Our Price: Rs.2395 Rs.2155
Standard Discount: 10%
You Save: Rs.240
How Big Things Get Done: The Surprising Factors Behind Every Successful Project, From Home Renovations To Space Exploration
[Paperback - 2023]
bent flyvbjerg
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £16.99
Our Price: Rs.3845 Rs.3460
Standard Discount: 10%
You Save: Rs.385