The groundbreaking book that reveals the indisputable scientific laws that turn achievements into success and shows how you can use them to your own advantage. In The Formula, Barabasi, one of the world's leading experts on the science of networks, reveals the unspoken rules behind who gets ahead and why, and outline the five laws that govern this phenomenon and how we can use them to succeed. Drawing on Big Data research that covers everyone from the ace fighter pilot The Red Baron to graffiti artist Jean-Michel Basquiat; Miles Davis and his recording of 'Kind of Blue' to Marcel Duchamp and Tiger Woods, Barabasi shows why success can come at any time, as long as we are persistent, why in successful teams one person gets the lion's share of the credit and why the last interviewee almost always gets the job, Unveiling the scientific principles that drive success, and how to leverage them, Barabasi offers a new understanding of the very foundation of how people excel in today's society, and how to harness these principles for yourself.
About the Author
Albert-László Barabási is the Robert Gray Dodge Professor of Network Science and a Distinguished University Professor at Northeastern University, where he directs the Center for Complex Network Research and holds appointments in the Department of Medicine at Harvard Medical School and the Central European University in Budapest.
A native of Transylvania, Romania, he received his Masters in Theoretical Physics at the Eötvös University in Budapest, Hungary and Ph.D. at Boston University. His previous work includes Bursts: The Hidden Pattern Behind Everything We Do (Dutton, 2010), which is available in five languages, and Linked: The New Science of Networks (Perseus, 2002), which is available in fifteen languages.
Barbási is the author of Network Science (Cambridge, 2016) and the co-editor of The Structure and Dynamics of Networks (Princeton, 2005). His work has led to many breakthroughs, including the discovery of scale-free networks in 1999, which continues to make him one of the most cited scientists today.
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