Improving your life is much easier than you think. Whether it’s losing weight, sleeping more, or restoring your work/life balance – the secret is to start small.For years, we’ve been told that being more healthy and productive is a matter of willpower: that we should follow the latest fad and make constant changes to our lifestyles. But whether in our diets, fitness plans or jobs, radical overhauls never work. Instead we should start with quick wins ― and embed new, tiny habits into our everyday routines.The world expert on this is Silicon Valley legend BJ Fogg, pioneering research psychologist and founder of the iconic Behaviour Design Lab at Stanford. Now anyone can use his science-based approach to make changes that are simple to achieve and sticky enough to last.In the hugely anticipated Tiny Habits , BJ Fogg shows us how to change our lives for the better, one tiny habit at a time. Based on twenty years research and his experience coaching over 40,000 people, it cracks the code of habit formation. Focus on what is easy to change, not what is hard; focus on what you want to do, not what you should do. At the heart of this is a startling truth ― that creating happier, healthier lives can be easy, and surprisingly fun.
About the Author
BJ Fogg, PhD, is the founder and director of the Behavior Design Lab at Stanford University, where he has directed lab research for over 20 years.In addition to his research on human behavior, Fogg teaches industry innovators how to create successful products. His favorite professional training is the "Behavior Design Boot Camp," which he teaches once a month.His book Tiny Habits is a New York Times Bestseller, and the editors at Amazon also selected this as the #1 book of 2020 in "Leadership and Business."What you'll find in Tiny Habits is a combination of Fogg's academic research combined with his hands-on experience personally coaching over 40,000 people in the Tiny Habits method.He began offering his free 5-day Tiny Habits program in 2011. You can join here:http://tinyhabits.com/joinFor the fastest way to bring Tiny Habits into your life (no book purchase required!), go to this site and design new habits right now:http://recipemaker.tinyhabits.comOne of Fortune’s “10 New Gurus You Should Know,” Fogg lives in Northern California and Maui.
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