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Effortless: Make It Easy To Do What Matters
[Paperback - 2021]
greg mckeown
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Category: Business
Sub-category: Management
Publisher: Virgin Uk | ISBN: 9780753558379 | Pages: 272
Shipping Weight: .300 | Dimensions: null
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Description

The intricacy of modern life has created a false dichotomy between things that are 'hard and important,' and those that are 'easy and trivial.' Everything has become so much harder than it ought to be. But, Greg McKeown says there is a third alternative. In Effortless , he offers practical strategies for making the most vital tasks the easiest ones. Honed over the better part of a decade, these strategies include- Asking 'What Step Can I Remove?' (accomplish more, in fewer steps) ; Having the Courage to Be Rubbish (prioritize progress over perfection) ; Deciding What 'Done' Looks Like (don't keep running after you pass the finish line). McKeown's philosophy of essentialism has helped thousands to eliminate nonessential activities and focus on the few that really matter. Working out what is essential is the first step - making these tasks effortless is the next. Effortless will show you how.

About the Author

Greg McKeown is a business writer, consultant, and researcher specializing in leadership, strategy design, collective intelligence and human systems. He has authored or co-authored books, including the Wall Street Journal Bestseller, Multipliers: How the Best Leaders Make Everyone Smarter (Harper Business, June 2010), and journal articles.Originally from England, he is now an American citizen, living in Southern California. Greg holds a B.A. in Communications (with an emphasis in journalism) from Brigham Young University and an MBA from Stanford University.The World Economic Forum inducted Greg into the Forum of Young Global Leaders.Greg is currently CEO of McKeown, Inc., a leadership and strategy design agency. He has taught at companies that include Apple, Google, Facebook, Salesforce.com, Symantec, Twitter, and VMware. Prior to this, Greg worked for Heidrick & Struggles' Global Leadership Practice assessing senior executives around the world. His work included a project for Mark Hurd (then CEO of Hewlett Packard) assessing the top 300 executives at HP.Greg is an active Social Innovator and currently serves as a board member for Washington D.C. policy group, Resolve, and as a mentor with 2Seeds, a non-profit incubator for agricultural projects in Africa. And he is a regular keynote speaker at non-profits groups including The Kauffman Fellows Program, St. Jude and the Minnesota Community Education Association.

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