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[Paperback - 2011]
dan heath
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Category: Business
Sub-category: Business Self Help
Publisher: Random House Business Books Uk | ISBN: 9781847940322 | Pages: 305
Shipping Weight: .250 | Dimensions: 0
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Description

Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives.

About the Author

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.

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