Moving upstream -- Section 1. The three barriers to upstream thinking -- Section 2. Seven questions for upstream leaders -- Section 3. For upstream.
About the Author
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.
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