Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

emotion by design: creative leadership lessons from a life at nike
[Paperback - 2022]
greg hoffman
On Demand
Availability in 2-4 weeks on receipt of order
List Price: £14.99
Our Price: Rs.2795 Rs.2376
Standard Discount: 15%
You Save: Rs.419
Category: Business
Sub-category: Leadership
Additional Category: Management
Publisher: Sandycove Uk | ISBN: 9781847943552 | Pages: 304
Shipping Weight: | Dimensions:

More Buying Options

Paperback Rs.2200

Description

Nike s former Chief Marketing Officer reveals how to unlock the creativity of any team

A brand isn t a logo, it s a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better Seth Godin
__

Creativity. It s the rocket-fuel that powers the planet s coolest brand, ensuring that Nike s campaigns connect with the deepest emotions of customers around the world.

Creativity. It s the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.

Creativity. It s a skill that can be learnt, just like any other.

Join Greg Hoffman, Nike s former Chief Marketing Officer, as he helps craft the company s iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.
__

An unforgettable account of a man and a business that never had to try to be someone else s idea of cool - because they had already defined it themselves Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy

Will help marketers and creatives connect with their audiences like never before. Highly recommended Professor Jonah Berger, author of Contagious

Brilliant . . . A must-read for any marketer, businessperson or creative Nir Eyal, author of Hooked

About the Author

When Greg Hoffman joined Nike as a design intern in 1992, he had little idea he would end up as the most senior marketer at the world s most-renowned brand. But over the next twenty-eight years, Hoffman would help lead some of the most famous campaigns in history - from the Find Your Greatness campaign during the London 2012 Olympics to the Risk Everything campaign at the 2014 FIFA World Cup. His work would take him from Nike s Oregon headquarters to stadiums, courts, and arenas around the world. And he would ultimately be appointed Chief Marketing Officer, responsible for the Nike Swoosh s brand recognition everywhere on earth.

Hoffman retired from Nike in 2020. He has been cited as one of the US s leading creatives by Fast Company, Business Insider, and AdAge. He lives in Portland, Oregon.

Bestsellers in Business

View All
Who Moved My Cheese? An Amazing Way To Deal With Change In Your Work And In Your Life
[Paperback - 1999]
dr spencer johnson
In Stock
List Price: £8.99
Our Price: Rs.1295 Rs.1165
Standard Discount: 10%
You Save: Rs.130
Principles: Life And Work
[Hardback - 2017]
ray dalio
In Stock
List Price: £30
Our Price: Rs.7795 Rs.7015
Standard Discount: 10%
You Save: Rs.780
Tools Of Titans: The Tactics, Routines And Habits Of Billionaires, Icons And World-Class Performers
[Paperback - 2016]
timothy ferriss
In Stock
List Price: £25
Our Price: Rs.4095 Rs.3685
Standard Discount: 10%
You Save: Rs.410
Linchpin: Are You Indispensable? How To Drive Your Career And Create A Remarkable Future
[Paperback - 2018]
seth godin
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £9.99
Our Price: Rs.2195 Rs.1975
Standard Discount: 10%
You Save: Rs.220
Atomic Habits: An Easy And Proven Way To Build Good Habits And Break Bad Ones
[Paperback - 2018]
james clear
In Stock
List Price: £17.99
Our Price: Rs.3895 Rs.3505
Standard Discount: 10%
You Save: Rs.390
The Laws Of Human Nature
[Paperback - 2019]
robert greene
In Stock
List Price: $25
Our Price: Rs.4995 Rs.4495
Standard Discount: 10%
You Save: Rs.500
The Wealth Of Nations
[Paperback - 2003]
adam smith
Out of Stock
Availability in 4-6 weeks on receipt of order
List Price: $9.99
Our Price: Rs.2445 Rs.2200
Standard Discount: 10%
You Save: Rs.245
Freakonomics: A Rogue Economist Explores The Hidden Side Of Everything
[Paperback - 2009]
steven d. levitt
In Stock
List Price: £5.99
Our Price: Rs.1395 Rs.1255
Standard Discount: 10%
You Save: Rs.140
Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That The Poor And Middle Class Do Not!
[Paperback - 2017]
robert t. kiyosaki
In Stock
List Price: $8.99
Our Price: Rs.2295 Rs.2065
Standard Discount: 10%
You Save: Rs.230
Chip War: The Fight For The World's Most Critical Technology
[Paperback - 2022]
chris miller
On Demand
Availability in 2-4 weeks on receipt of order
List Price: £14.99
Our Price: Rs.4195 Rs.3566
Standard Discount: 15%
You Save: Rs.629
The World For Sale: Money, Power And The Traders Who Barter The Earth's Resources
[Paperback - 2022]
javier blas
In Stock
List Price: £10.99
Our Price: Rs.2395 Rs.2155
Standard Discount: 10%
You Save: Rs.240
How Big Things Get Done: The Surprising Factors Behind Every Successful Project, From Home Renovations To Space Exploration
[Paperback - 2023]
bent flyvbjerg
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £16.99
Our Price: Rs.3845 Rs.3460
Standard Discount: 10%
You Save: Rs.385