In The Startup Playbook, Clickable CEO and NY Times best-selling author David Kidder reveals the rules and guiding principles of successful entrepreneurs, investors and CEOs. Built on some of the most dramatic success stories in today’s marketplace (Spandex, TED, etc), this is a no-nonsense guide to starting a company.
About the Author
David Kidder is a serial entrepreneur with a wide range of operational, technology and marketing expertise focused on online product development and internet advertising and marketing. He is the co-founder and CEO of Clickable, a venture-backed online advertising web service based in New York City. Kidder received ID Magazine’s International Design Award and Ernst and Young’s Entrepreneur of the Year Award in 2008.
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