Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
About the Author
Roger L. Martin is Professor of Strategic Management, Emeritus, at the University of Toronto s Rotman School of Management, where he also served as Dean (1998–2013). In 2017 Thinkers50 named him the world s number one management thinker. He has published twelve books, including When More Is Not Better and Playing to Win (with A.G. Lafley). Martin is a trusted strategy adviser to the CEOs of many global companies. A Canadian from Wallenstein, Ontario, he holds a BA from Harvard College and an MBA from Harvard Business School.
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