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The Elements Of Visual Grammar: a Designer's Guide For Writers, Scholars, and Professionals
[Paperback - 2024]
angela riechers
In Stock
List Price: $24.95
Our Price: Rs.6845 Rs.6160
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Category: Art
Sub-category: Graphic Arts
Additional Category: Business Communication
Publisher: Princeton University Press | ISBN: 9780691231228 | Pages: 240
Shipping Weight: .752 | Dimensions: null

Description

A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know

The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren’t taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work-and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words.

Features more than 200 color illustrations-drawn from a wide range of styles, media, and eras-that demonstrate the principles of visual grammar and how images can support and enhance written content
Defines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text
Introduces the practical, cultural, conceptual, and scientific factors that influence image use
Analyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography

About the Author

Native New Yorker. Majored in illustration, graduated with honors, became a freelance graphic designer. Art Director of Harper’s Magazine for 7 years. Had 2 boys. Freelanced everywhere. Began teaching undergrad design. Went to grad school, got Master’s Degree with honors in Design Criticism. Began writing about design in addition to art direction and teaching. Got a grant from AOL Artists to develop a website. Became art director of some large scale magazines at Hearst. Developed a new summer residency in typography for SVA. Currently Program Director for Graphic Design at the University of the Arts, Philadelphia.

Never met a movie I didn’t see through to the end. I like to bake. Though I definitely know better, I will always click Update before I read the documentation. Morning self is saddened by evening self, who stays up way too late. Always curious. Reading is like breathing. I have a dark sense of humor but I walk on the sunny side of the street. I heart typography.

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