Description
"Come for the engrossing content, and stay for the lessons that might just change how you talk, write, and lead.” -Adam Grant
Learn how to take any story and make it perfect-from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions.
What makes a story perfect? How do you tell the perfect story for any occasion?
We live in a story world. Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. But how do you turn a good story into a great story that informs, influences, and inspires?
In The Perfect Story, Karen Eber-leadership consultant, professional keynote storyteller, and TED speaker-shares the science of storytelling to teach you to:
Leverage the Five Factory Settings of the Brain to hack the art of storytelling
Build a toolkit of endless story ideas
Define the audience for your story
Apply a memorable story structure
Engage senses and emotions
Tell stories with data
Avoid common storytelling mistakes
Use your body to tell dynamic stories
Ensure your story doesn t manipulate
Navigate and embrace the vulnerability of storytelling
Without relying on complicated models or one-size-fits-all prescriptions, this book makes storytelling accessible with practical and impactful steps for anyone to tell the perfect story for any occasion.
Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more.
Whether you are leading a team, giving a presentation, hosting a podcast, selling a product or service, interviewing for a job, or giving a toast at a wedding, The Perfect Story will help you take your stories and make them perfect.
About the Author
Karen Eber is an author, international consultant, and keynote speaker. She is also a TED speaker with the popular talk: "How Your Brain Responds to Stories – and Why They’re Crucial for Leaders." Her book, "The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire" is a Next Big Idea Club Must-Read Selection and published in October 2023.
As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture, one story at a time. She works with Fortune 500 companies and universities like General Electric, Microsoft, Kate Spade, ADP, Kraft Heinz, Stuart Weitzman, Big Four Consulting Firms, MIT, Stanford, and the London School of Business. She is a frequent contributor to publications like Fast Company, Thrive Global, and Chief Learning Officer Magazine.
Karen has 20+ years of experience and has been a Head of Culture, Chief Learning Officer, and Head of Leadership Development at General Electric and Deloitte. She is a four-time American Training and Development winner.
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