How often have you seen a label on a product proclaiming it to be made from recycled material , bioplastic or similar, without it giving any details of the concrete environmental benefits? What do these terms really mean? A drive for greater transparency and demonstrable environmental benefits is happening in product design, through emerging legislation and standards, and consumer demand for more sustainable products and unambiguous marketing.
In Better Things: Materials for Sustainable Product Design, Daniel Liden seeks to tackle the lazy greenwashing terminology we see every day, providing a guide for product designers, manufacturers and consumers wishing to make better and more informed decisions about materials. The book comprises six chapters devoted to material categories - plastics, textiles, metals, ceramics and glass, wood and paper - and a seventh chapter covering emerging sustainable technologies. Each chapter includes interviews with industry experts, as well as photos, diagrams, environmental impact data, general material properties and more.
About the Author
I’m a designer with a passion for materials. For me, materials and processes are an endless source of inspiration and innovation, as well as a fundamental component of sustainable, beautiful and relevant product design.
With more than fifteen years’ experience of independent design consultancy work, as well as working in and leading global design teams, I have learnt invaluable lessons about applying design strategy as a means to unify and strengthen brands, in addition to cross-disciplinary collaboration to ensure the highest level of design and manufacturing quality at every price point
Since 2016, I have worked with Chris Lefteri and his team on a wide range of projects for leading brands across different industries and markets, always with a special focus on sustainability and material innovation.
In addition to my work with Chris, I founded Better Things in 2021 as a way to explore and experiment with progressive ideas and approaches to circular design. Amongst other things, this has led to Better Things, the book, which is available for pre-order on Amazon and due to be published by Laurence King in early 2024.
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