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Serif In Use: a Collection Of Serif Typefaces
[Hardback - 2024]
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List Price: £40
Our Price: Rs.13545 Rs.12190
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Category: Art
Sub-category: General Design
Publisher: Victionary Uk | ISBN: 9789887684435 | Pages: 512
Shipping Weight: 1.220 | Dimensions: null

Showcasing creative pairings and ingenious applications of Serif and Sans Serif typefaces as well as a rich selection of type specimen, Sans in Use and Serif in Use act as a reference point to inspire type designers and type lovers alike.

In the world of typography, it is not uncommon to see combinations of serif and sans serif typefaces in the same design. However, it takes skill to combine them in order to avoid tension and clashes, and ensure maximum readability of the text in the design.

From font weights to classifications, each font has its own distinct personality, and should be carefully paired to convey the right tone and mood of the design. Featuring a selection of type specimens, their design applications, and the thoughts that go behind the craft, Sans in Use / Serif in Use collates the best combinations of the two typeface categories and serves as a reference point for inspiration-seeking designers and typographers alike.

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.

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