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Tupperware:the Promise Of Plastic In 1950'S america
[Paperback - 2001]
alison j. clarke
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Category: History
Sub-category: World History
Additional Category: North American History - Finance & Investing
Publisher: Smithsonian Books | ISBN: 9781560989202 | Pages: 256
Shipping Weight: .34 | Dimensions: 6 x .65 x 9 inches

Description

From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture.

Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves. Clarke shows how the “party plan” direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.

About the Author

Alison J. Clarke is a design historian and social anthropologist. She is Professor of Design History and Theory at the University of Applied Arts Vienna, where she is also Director of the Victor J. Papanek Foundation.

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