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The Cult Of Mac, 2nd Edition
[Hardback - 2019]
leander kahney
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Category: Computer
Additional Category: General Computing
Publisher: No Starch Press | ISBN: 9781593279141 | Pages: 224
Shipping Weight: 1.049 | Dimensions: 8.31 x .85 x 10.31 inches

Description

It's been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs.

Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation.

The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions--new and old--keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs' legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II.

Whether you're an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community.

About the Author

Leander Kahney is managing editor, formerly a senior reporter atWired News, the online sister publication ofWired. He is the author of TheCult of Mac , Cult of iPodandInside Steve's Brain.Kahney is best known for his popular blog, Cult of Mac (The Cult of Mac Blog). As a prominent writer on Apple- and Mac-related topics, Kahney was once theorized (incorrectly) to be the identity of Fake Steve Jobs.Leander has worked for many other publications, including:MacWeek,as a senior reporter,Scientific American, The ObserverandThe Guardianin London. Working as a newspaper reporter in the UK, he covered amongst other things, the war in former Yugoslavia.According to Gawker.com, Leander Kahney has been laid off from Wired.COM.He is currently living in San Francisco, California and is a father of four.

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