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The 32 Principles:Harnessing the Power Of Jiu-Jitsu To Succeed In Business, Relationships, and Life
[Hardback - 2023]
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List Price: $29.95
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Category: Business
Sub-category: Business Self Help
Additional Category: Martial Arts - Self Improvement
Publisher: Benbella Books | ISBN: 9781637743669 | Pages: 240
Shipping Weight: .464 | Dimensions: 6.25 x 1 x 9.31 inches

Wall Street Journal, USA Today, and Publishers Weekly Bestseller

Overcome any obstacle life throws at you by thinking and responding like a world-class martial artist—without ever setting foot on the mat.


Jiu-jitsu is more than a martial art; it is a lifestyle that promotes health, confidence, self-determination, and balance. Famed jiu-jitsu instructor Rener Gracie, who has coached more than 350,000 students in 196 countries, presents the core teachings of jiu-jitsu and explains how they can apply to all of our daily lives, including:
The Pyramid Principle: the importance of investing in a strong foundation 
The Acceptance Principle: recognizing when it’s better to yield than to resist 
The Pivot Principle: the value of changing your perspective to increase your effectiveness 
The Redirection Principle: using unfavorable circumstances to create favorable outcomes

Intended for both longtime fans and practitioners of jiu-jitsu as well as those completely unfamiliar with martial arts, The 32 Principles—and 32 companion videos on each principle’s physical application for self-defense from Rener himself—will help you take control of your personal and professional pursuits, supercharge your entrepreneurial spirit, and balance your relationships at work and at home.

Along with multi-award–winning author Paul Volponi, this book features contributions from more than 40 champion athletes, topflight coaches, and others who have benefited from the everyday life applications of these timeless jiu-jitsu principles.

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