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What Is Lego?
[Paperback - 2020]
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List Price: $7.99
Our Price: Rs.1445 Rs.1228
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Category: Children
Publisher: Penguin Workshop | ISBN: 9780593092941 | Pages: 112
Shipping Weight: .147 | Dimensions: 5.31 x .25 x 7.63 inches

Find out how these fun, stackable blocks became the most popular toys in the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

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