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The Sushi Economy:Globalization and the Making Of a Modern Delicacy
[Paperback - 2008]
sasha issenberg
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Category: Business
Sub-category: Industries
Additional Category: Chinese & Far Eastern History - Economics
Publisher: Avery | ISBN: 9781592403639 | Pages: 352
Shipping Weight: .295 | Dimensions: 5.2 x .77 x 7.94 inches

Description

The highly acclaimed exploration of sushi’s surprising history, global business, and international allure

One generation ago, sushi’s narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planet’s most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how did one of the world’s most popular foods go from being practically unknown in the United States to being served in towns all across America, and in such a short span of time?

A riveting combination of culinary biography, behind-the- scenes restaurant detail, and a unique exploration of globalization’s dynamics, the book traces sushi’s journey from Japanese street snack to global delicacy. After traversing the pages of The Sushi Economy, you’ll never see the food on your plate—or the world around you—quite the same way again.

About the Author

Sasha Issenberg is the author of three previous books, on topics ranging from the global sushi business to medical tourism and the science of political campaigns. He covered the 2008 election as a national political reporter in the Washington bureau of The Boston Globe, the 2012 election for Slate, the 2016 election for Bloomberg Politics and Businessweek, and 2020 for The Recount. He is the Washington correspondent for Monocle, and has also written for New York magazine, The New York Times Magazine, and George, where he served as a contributing editor. He teaches in the political science department at UCLA.

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