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Borrowing Brilliance:the Six Steps To Business Innovation By Building On the Ideas Of Others
[Paperback - 2010]
david kord murray
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Our Price: Rs.4045 Rs.3438
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Category: Self Help
Sub-category: Self Improvement
Additional Category: Leadership
Publisher: Avery | ISBN: 9781592405800 | Pages: 304
Shipping Weight: .266 | Dimensions: 5.25 x .82 x 7.95 inches

Description

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".

As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:

?Defining-Define the problem you're trying to solve.

?Borrowing-Borrow ideas from places with a similar problem.

?Combining-Connect and combine these borrowed ideas.

?Incubating-Allow the combinations to incubate into a solution.

?Judging-Identify the strength and weakness of the solution.

?Enhancing-Eliminate weak points while enhancing strong ones.

Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.

About the Author

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