Description

What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces:

• Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
• Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
• Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
• And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land

In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

About the Author

Joe McGinniss was an American journalist, non-fiction writer and novelist. He first came to prominence with the best-sellingThe Selling of the President 1968which described the marketing of then-presidential candidate Richard Nixon. It spent more than six months on best-seller lists. He is popularly known for his trilogy of bestselling true crime books —Fatal Vision, Blind Faith and Cruel Doubt— which were adapted into several TV miniseries and movies. Over the course of forty years, McGinniss published twelve books.