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Billion Dollar Lessons:What You Can Learn From the Most Inexcusable Business Failures Of the Last 25 Ye ars
[Paperback - 2009]
paul b. carroll
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Category: Business
Sub-category: Finance & Investing
Additional Category: Business Self Help
Publisher: Portfolio | ISBN: 9781591842897 | Pages: 336
Shipping Weight: .301 | Dimensions: 5.54 x .84 x 8.4 inches

Description

”This book is your chance to learn from others’ mistakes.”-- Entrepreneur

In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.”

There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.

About the Author

Paul B. Carroll wrote for The Wall Street Journal for seventeen years. The author of Big Blues,/I, he founded Context, the first "new economy" magazine, in 1997. Now a freelance writer, he lives outside Sacramento, California.

Chunka Mui is the coauthor of the major business bestseller Unleashing the Killer App and a fellow at Diamond Management and Technology Consultants. He lectures and consults widely on strategy and innovation, and lives in Chicago, Illinois.

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