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Drive:the Surprising Truth about What Motivates Us
[Hardback - 2009]
daniel h. pink
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Category: Business
Sub-category: Leadership
Additional Category: Business Self Help - Sales & Marketing
Publisher: Riverhead Books | ISBN: 9781594488849 | Pages: 256
Shipping Weight: .516 | Dimensions: 6.15 x 1.01 x 9.27 inches

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Paperback Rs.1525

Description

The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing

Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

About the Author

Daniel H. Pink is the author of six provocative books — including his newest, When: The Scientific Secrets of Perfect Timing.WHEN has spent 4 months on the New York Times bestseller list and was named a Best Book of 2018 by Amazon and iBooks.Dan's other books include the long-running New York Times bestseller A Whole New Mind and the #1 New York Times bestsellers Drive and To Sell is Human. His books have won multiple awards and have been translated into 39 languages.He and his wife, who live in Washington, DC, have three children -- a college senior, a college sophomore, and a high school sophomore.

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