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The Innovator's Cookbook:Essentials For Inventing What Is Next
[Paperback - 2011]
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Category: Business
Additional Category: Leadership - Business Self Help
Publisher: Riverhead Books | ISBN: 9781594485589 | Pages: 272
Shipping Weight: .24 | Dimensions: 5.44 x .7 x 8.24 inches

From the New York Times bestselling author of How We Got To Now and Farsighted

Steven Johnson, author of Where Good Ideas Come From, Emergence, Everything Bad is Good for You, Mind Wide Open and Ghost Map, and an acknowledged bestselling leader on the subject of innovation, gathers - for a foundational text on the subject of innovation - essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

Steven Johnson is the bestselling author of twelve books, includingEnemy of All Mankind, Farsighted, Wonderland, How We Got to Now, Where Good Ideas Come From, The Invention of Air, The Ghost Map,andEverything Bad Is Good for You.He's the host of the podcast American Innovations, and the host and co-creator of the PBS and BBC seriesHow We Got to Now.Johnson lives in Marin County, California, and Brooklyn, New York, with his wife and three sons.

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