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House Industries Lettering Manual
[Paperback - 2020]
andy cruz
On Demand
Availability in 4-6 weeks on receipt of order
List Price: $25.99
Our Price: Rs.5295 Rs.4501
Standard Discount: 15%
You Save: Rs.794
Category: Art
Sub-category: Graphic Arts
Additional Category: Calligraphy Techniques - Drawing Techniques
Publisher: Watson-guptill | ISBN: 9781984859594 | Pages: 208
Shipping Weight: .828 | Dimensions: 8.5 x .5 x 11 inches

Description

Learn the history and techniques of hand lettering from a renowned design studio. This practical and visual guide features exercises, case studies, and typographic models for letter styles such as serif, sans serif, brush, and script.

Known throughout the world for its eclectic typeface collections and far-reaching creative exploits, from fonts and fashion to ceramics and space technology, House Industries has been a standard bearer for American graphic design for more than twenty-five years. The House Industries Lettering Manual is an accessible hands-on guide to drawing letters from Ken Barber, House's head letterer and type design director.

Modeled after a series of sold-out lettering workshops that Ken has conducted around the world, this highly illustrated handbook outlines the history of lettering, various methods and techniques, common letter styles, and best practices for getting paid for your work. This handy how-to guide also provides lettering models to help sharpen your drawing skills and offer departure points for further experimentation. Designed by House Industries and including copious examples, exercises, and opportunities to practice what you've learned, plus photographs of works-in-progress and finished projects, this instructive and visually engaging book will help you master the dynamic art of lettering, whether you're a budding artist or an experienced designer.

About the Author

Known throughout the world for its eclectic font collections and far-reaching creative exploits, House Industries has been a standard bearer for American graphic design for 25 years. House’s work is in the permanent collection of the Smithsonian’s Cooper-Hewitt National Design Museum and will be the subject of a major exhibition at the Henry Ford Museum in the summer of 2017.

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