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The Fast Track Photographer Business Plan:Build a Successful Photography Venture From the Ground Up
[Paperback - 2010]
david duchemin
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List Price: $16.99
Our Price: Rs.2995 Rs.2546
Standard Discount: 15%
You Save: Rs.449
Category: Photography
Sub-category: Photography
Additional Category: Careers
Publisher: Amphoto Books | ISBN: 9780817400002 | Pages: 256
Shipping Weight: .255 | Dimensions: 5.5 x .65 x 8.2 inches

Description

NEW RULES FOR A NEW BUSINESS WORLD

Thinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s "Digi-Flat" era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some of the things you'll learn in this book:

How to turn the very technologies that are "killing" professional photography—such as the Internet—into your tools of success

-How to lead your business, not let your business lead you
    
-How systematizing, scaling, and outsourcing are critical concepts even for a one-person business

-How to radically rethink marketing, sales, and customer service for the 21st century

-How to hone a creative vision that works—the most powerful step you can take as a businessperson

The Fast Track Photographer Business Plan is not about building a "traditional" business plan that looks good on paper and impresses investors. It's about creating a vibrant, living business plan that will help you thrive in today's digital "Wild West," where creative content is freely distributed, where no one plays by the rules anymore, and where customers have unprecedented freedom in choosing what to buy and whom to hire. It's a groundbreaking look at running a creative business. Whether you're an amateur looking to go pro or a professional whose business has stalled, Dane's practical, on-the-ground advice will launch you on the fast track to business success.

Includes free access to Dane's online "stress test" to diagnose your business's strengths—as well as where it needs help!

About the Author

Hi. I’m Dane. I’ve authored two business books for creatives – both published by Random House – as well as a number of other resources for photographers.More recently, I founded fasttrackcreative.com, home of the Better Together Creative Community and Converge: the business of creativity podcast.In addition to my books, I’ve been grateful to have some of my work featured in a number of publications including Rangefinder, Professional Photographer, Grace Ormonde Wedding Style, You & Your Wedding (UK), Shutterbug & Photojojo.Readers of Photo District News named me one of the 30 most influential living photographers of the last decade – a crazy idea but still felt great. I’ve taught at Brooks Institute, PPE, WPPI, iUSA, an impromptu speech at SXSW as well as international events throughout North and South America, Europe and Asia.My family & I make our home in Newport Beach, California.

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