Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

Story Or Die:How To Use Brain Science To Engage, Persuade, and Change Minds In Business and In Life
[Paperback - 2021]
lisa cron
On Demand
Availability in 4-6 weeks on receipt of order
List Price: $16.99
Our Price: Rs.2995 Rs.2546
Standard Discount: 15%
You Save: Rs.449
Category: Language
Additional Category: Sales & Marketing - Psychology
Publisher: Ten Speed Press | ISBN: 9781984857682 | Pages: 272
Shipping Weight: .266 | Dimensions: 5.49 x .69 x 8.21 inches

Description

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice
 
A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for Story
 
Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.

In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.

That is the power of story. Use it wisely.

About the Author

null

Also by the Same Author

View All
Wired For Story: The Writer's Guide To Using Brain Science To Hook Readers From The Very First Sente
[Paperback - 2012]
lisa cron
On Demand
Availability in 4-6 weeks on receipt of order
List Price: $15.99
Our Price: Rs.2695 Rs.2291
Standard Discount: 15%
You Save: Rs.404
Story Genius: How To Use Brain Science To Go Beyond Outlining And Write A Riveting Novel
[Paperback - 2016]
lisa cron
On Demand
Availability in 4-6 weeks on receipt of order
List Price: $16.99
Our Price: Rs.3045 Rs.2588
Standard Discount: 15%
You Save: Rs.457

Bestsellers in Language

View All
Literature In English For Cambridge International As & A Level
[Paperback - 2019]
elizabeth whittome
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £36.25
Our Price: Rs.6795 Rs.6115
Standard Discount: 10%
You Save: Rs.680
The Elements Of Style: Illustrated
[Paperback - 2005]
william strunk, jr.
Out of Stock
Availability in 4-6 weeks on receipt of order
List Price: $18
Our Price: Rs.3095 Rs.2785
Standard Discount: 10%
You Save: Rs.310
Plain Words: A Guide To The Use Of English
[Paperback - 2015]
ernest gowers
In Stock
List Price: £10.99
Our Price: Rs.2395 Rs.2155
Standard Discount: 10%
You Save: Rs.240
Easy Learning English Idioms: Your Essential Guide To Accurate English
[Paperback - 2014]
collins dictionaries
In Stock
List Price: £7.99
Our Price: Rs.1795 Rs.1615
Standard Discount: 10%
You Save: Rs.180
German In 3 Months With Free Audio App: Your Essential Guide To Understanding And Speaking German (Hugo In 3 Months)
[Paperback - 2022]
dk
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £9.99
Our Price: Rs.2295 Rs.2065
Standard Discount: 10%
You Save: Rs.230
Languages Of Northern Pakistan: Essays In Memory Of Carla Radloff
[Paperback - 2022]
joan l. g. baart
In Stock
List Price: Rs.2010
Our Price: Rs.2010 Rs.1809
Standard Discount: 10%
You Save: Rs.201