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The Fashion Entrepreneur: a Definitive Guide To Building Your Brand
[Hardback - 2024]
keanan duffty
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £30
Our Price: Rs.9795 Rs.8815
Standard Discount: 10%
You Save: Rs.980
Category: Fashion
Sub-category: Fashion
Additional Category: Business Self Help
Publisher: Laurence King Uk | ISBN: 9781529428667 | Pages: 192
Shipping Weight: .580 | Dimensions: null
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Description

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.

Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

About the Author

Keanan Duffty is an award-winning British fashion designer, musician, and educator. He is a member of the Council of Fashion Designers of America (CFDA). Duffty has done collaborations with brands including Reebok, Gola and Dr Martens and designed with artists such as The Sex Pistols, David Bowie and Gwen Stefani.

During his tenure at Director of Fashion Programs at Parsons, New York, he founded the school's Masters in Fashion Management. He is now Dean of Fashion at Istituto Marangoni in Miami.

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