Description

The integrated brand is the only brand that matters - for you, your clients and their customers Welcome to the early 21st century, where visual and aural overload is constant and unavoidable. In a world like this, your clients have to rise above the din and connect with consumers on an emotional level. Anything less, and they'll be out of business fast. Which means, of course, that you will be too. Why? Because consumers are drawn to brands that are relevant, credible and authentic - brands that clearly communicate a company's personality, vision and philosophy. A great logo used to be enough. Now it ensures fancy company letterhead and nothing more. In Design Alliance, Peg Faimon shows you how to create brands that communicate effectively through a comprehensive program of traditional and interactive media - a proven method of creating a brand experience that differentiates a company from its competitors. Faimon's invaluable advice is presented in an exciting, easy-to-navigate fashion. Design Alliance's pages are literally split into upper and lower sections. The top section contains fifteen illuminating case studies that illustrate how to bring print, packaging, environmental, interactive CD and web design together in an effective combination of print and new media. The bottom section contains useful background and reference material to complement and give context to the case studies. The split enables you to access both types of information at the same time, but at a different pace. It's a unique new way of teaching integrated branding - quick, complete and effective. Just what you need to stand out yourself!

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