Your cart is empty
The Real Mad Men: The Renegades Of Madison Avenue And The Golden Age Of Advertising [Hardback-2012]
Andrew Cracknell
Available
List Price :     $28.00
Our Price :     Rs.3775.00   Rs.3397
You Save :     378 (10%)

Payment

Delivery

Free delivery across Pakistan on order of Rs.1000 and above

Pre-payment {Credit Card [Visa & Master], Easy Paisa, Bank Transfer}
Cash on Delivery

Within 2-3 days on all pre-paid orders
Within 7-10 days on all Cash on Delivery orders
Same day delivery in Lahore on orders placed till 1 pm [working days only]

Description

Category:BusinessSales & MarketingSales & Marketing-Mar
Publisher: Running Press Usa | ISBN: 9780762440900 | Pages: 224

AMC s award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it. People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.

About the Author

Andrew Cracknell served as Executive Creative Director for many major international agencies, on both sides of the Atlantic, for every business category and in every available medium. For this book, he undertook extensive in-depth research and recorded many hours of interviews with the advertising women and men of the era, from secretaries to directors. He also writes regularly for The Financial Times and Campaign magazine. He can usually be found in London, New York, or sailing his boat in the Aegean. Sir John Hegarty was an award-winning art director at Benton and Bowles, London, and later started Bartle Bogle Hegarty, Campaign s Agency of the Year in 1986, 1993, 2003, 2004, and 2005. In 2005, the International Clio Awards awarded John with the Lifetime Achievement Award. He lives in London. Fred Danzig was the executive editor for Ad Age from 1968 to 1995. He is the coauthor of How to be Heard: Making the Media Work for You with Tim Klein and was adjunct instructor at the New School in NYC.

Also by the Same Author
View All

Bestsellers in This Category

Perennial Selle...

[Hardback-2017]

ryan holiday
Rs. 1525
Your Call Is (N...

[Hardback-2009]

emily yellin
Rs. 88
Free Prize Insi...

[Hardback-2004]

seth godin
Rs. 174
Sell It Like Se...

[Paperback-2018]

ryan serhant
Rs. 1525
Selling Secrets...

[Paperback-2010]

nick constable
Rs. 445
Unlocking The C...

[Hardback-2019]

thales s. teixeira
Rs. 1615
The Thank You E...

[Hardback-2011]

gary vaynerchuk
Rs. 1841
This Is Marketi...

[Paperback-2018]

seth godin
Rs. 1571
View All