Your cart is empty
List Price :    
Our Price :      
You Save :    

Payment

Delivery

Free delivery across Pakistan on order of Rs.1000 and above

Pre-payment {Credit Card [Visa & Master], Easy Paisa, Bank Transfer}
Cash on Delivery

Within 2-3 days on all pre-paid orders
Within 7-10 days on all Cash on Delivery orders
Same day delivery in Lahore on orders placed till 1 pm [working days only]

Description

Category:
Publisher: | ISBN: | Pages:

Barbie or Lego? Reading maps or reading emotions? Do you have a female brain or a male brain? Or is that the wrong question? On a daily basis we face deeply ingrained beliefs that our sex determines our skills and preferences, from toys and colours to career choice and salaries. But what does this mean for our thoughts, decisions and behaviour? Using the latest cutting-edge neuroscience, Gina Rippon unpacks the stereotypes that bombard us from our earliest moments and shows how these messages mould our ideas of ourselves and even shape our brains. Rigorous, timely and liberating, The Gendered Brain has huge repercussions for women and men, for parents and children, and for how we identify ourselves. ‘Highly accessible… Revolutionary to a glorious degree’ Observer

About the Author

Professor Gina Rippon is an international researcher in the field of cognitive neuroscience based at the Aston Brain Centre at Aston University in Birmingham. Her research involves the use of state-of-the-art brain imaging techniques to investigate developmental disorders such as autism. She is a regular contributor to events such as the British Science Festival, New Scientist Live and the Sceptics in the Pub series. In 2015 she was made an Honorary Fellow of the British Science Association for her contributions to the public communication of science. She is also an advocate for initiatives to help overcome the under-representation of women in STEM subjects. As part of a European Union Gender Equality Network, she has addressed conferences all over the world. She belongs to WISE and ScienceGrrl, and is a member of Robert Peston’s Speakers4Schools programme and the Inspiring the Future initiative. The Gendered Brain is her first book for the general reader.

Also by the Same Author
View All

Bestsellers in This Category

View All